“๐ ๐ง๐ถ๐ด๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ฎ๐ช๐ฏ๐ฅ๐ด ๐ข๐ฏ๐ฅ ๐ฑ๐ข๐ด๐ด๐ช๐ฐ๐ฏ๐ด
๐ ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ช๐ฏ๐จ ๐ด๐ฑ๐ข๐ค๐ฆ ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ถ๐ฏ๐ต๐ณ๐บโ๐ด ๐ฎ๐ฐ๐ด๐ต ๐ณ๐ฆ๐ฏ๐ฐ๐ธ๐ฏ๐ฆ๐ฅ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ๐ด.
๐ ๐ด๐ฉ๐ฐ๐ธ๐ค๐ข๐ด๐ฆ ๐ฐ๐ง ๐ธ๐ฐ๐ณ๐ญ๐ฅ-๐ค๐ญ๐ข๐ด๐ด ๐ต๐ข๐ญ๐ฆ๐ฏ๐ต๐ด.
๐ ๐ฅ๐ช๐ด๐ฑ๐ญ๐ข๐บ ๐ฐ๐ง ๐ฑ๐ณ๐ฐ๐ถ๐ฅ๐ญ๐บ ๐ญ๐ฐ๐ค๐ข๐ญ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด.
๐ ๐ค๐ฐ๐ฏ๐ท๐ฆ๐ณ๐จ๐ฆ๐ฏ๐ค๐ฆ ๐ฐ๐ง ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ต๐ด ๐ด๐ฉ๐ข๐ฑ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ ๐ช๐ฏ๐ฅ๐ถ๐ด๐ต๐ณ๐ช๐ฆ๐ด.
๐๐ฏ๐ฅ ๐ข ๐ฑ๐ฐ๐ธ๐ฆ๐ณ๐ง๐ถ๐ญ ๐ด๐ฉ๐ข๐ณ๐ช๐ฏ๐จ ๐ฐ๐ง ๐๐ฎ๐ช๐ข๐ฏ๐ข๐ฏ ๐ด๐ต๐ถ๐ฅ๐ช๐ฆ๐ด.โ
These words captured the essence of the Sinnaranay 2: Creative Region One Summit โ a groundbreaking convergence born from the union of two major gatherings: the Region One Culture Conference (ROCC) 2 and the Culture and Arts Trainers and Instructors Summit (CATIS) 4, the Commission on Higher Education Region Iโs flagship program.
With the theme, Empowering Creative Industries of Region I for a Vibrant Economy, the summit gathered higher education institutions, local government units, national government agencies, MSMEs, and other stakeholders at the Sison Theater and Auditorium in Lingayen, Pangasinan, on September 15 to 17, 2025.
On the first day, Hon. Ramon Guico III, Governor of the Province of Pangasinan, represented by Dr. Raymundo Rovillos, and Dr. Stephanie Christiansen, Regional Director of the Department of Economy, Planning, and Development I, shared their messages of support.
Dr. Marichu Tellano, Deputy Executive Director for Administration and Support Services of the National Commission for Culture and Arts, provided the rationale of the summit, which is anchored in the celebration of the Philippine Creative Industries Month based on Republic Act No. 11904 or the Philippine Creative Industries Development Act of 2022.
A ribbon-cutting ceremony unveiling MSME products and the live loom weaving of a student of Nana Magdalena Gamayo, Region Iโs very own Manlilikha ng Bayan, followed.
In the afternoon, workshops in song-making, tour guiding, pottery-making, creative storytelling, and more filled the halls โ engaging over 800 students and instructors.
The second day brought enriching conversations on the Philippine Development Plan for Culture and the Arts (PDPCA), mapping of creative industries in higher education institutions, creative placemaking, and gastronomy tourism.
Dr. Christine Nabor-Ferrer, Regional Director of CHED Region 1, represented by Dr. Al Gerald S. Barde, Education Supervisor II and Focal for Culture and Arts, welcomed the participants.
โCulture is the soul of our communities. Our heritage shows resilience and identity, and we must preserve it while keeping it relevant for the youth. When culture thrives, communities and our region thrive.โ
Ms. Tellano discussed the PDPCA, which upholds inclusivity of cultural development, stressing that โno culture should be left behind.โ
For the session on Mapping of Creative Industries in Region 1 HEIs Using the LIKHA Model, Dr. Barde highlighted the role of higher education institutions in fostering creativity.
โHEIs should value creative works as much as they value research.โ
In his talk on The Cultural Mapping and Its Relevance to the Creative Industries, Mr. John Delan L. Robillos, NCCA Cultural Mapping Resource Person, explained the importance of mapping heritage.
โThrough cultural mapping, we connect heritage, creativity, and memory with innovation.โ
Speaking on Creative Landscape in Region 1, Ms. Merlie D. Membrere, Acting Regional Director of DTI Region 1, recognized the richness of creativity in the region, saying, โRegion 1 is rich in creativityโseen in our fabrics, crafts, festivals, and talents.โ
In the discussion on Gastronomy Tourism, Ms. Cela Rose M. Garcia, Philippine Ambassador to the World Food Travel Association, explained the link between food and tourism, noting that โWhen gastronomy becomes an experience, it becomes tourism.โ
Facilitated by Atty. Dessa U. Estrada, Education Supervisor II, a panel discussion on Government Programs Supporting Creative Industries participated in by NCCA, DTI Region 1, DOT Region 1, CHED Region 1, and the Pangasinan Provincial Government featured insights into various initiatives to strengthen creative industries.
After the program, HEI participants experienced the Banaan Museum Tour.
The last day highlighted Amianan Studies โ methodologies, intellectual property rights, and design value chains.
During the session on Methodologies in Conducting Amianan Cultural Studies, Dr. Raymundo Rovillos, President of Pangasinan Polytechnic College, underscored the value of Amianan studies, saying, โAmianan studies matter because northern Luzon has a shared history that binds us as a region.โ
In her presentation on Intellectual Property Rights, Engr. Jeanne Dugui-es Dangkeo, Intellectual Property Rights Specialist II of the IPO Philippines, reminded participants of the importance of legal protection.
โIf you donโt file for it, someone else might. We maximize creations when they are licensed.โ
The session on Paper Presentations on Pangasinan and Iloko Studies featured eight scholars from universities across Region 1 and facilitated by Engr. Leonora F. Quarte, Education Supervisor II.
In the session on Design Value Chain, Ms. Carla Mae Leonor, Chief Industrial Design Specialist of the Design Center of the Philippines, shared insights on maximizing the design value chain to enhance creativity and innovation.
The three-day summit also featured over 300 student performers from Koro Universidad de Dagupan, Pangasinan State Universityโs Matulunggaring Dance Troupe, the University of Luzon Drum and Bugle Corps, Urdaneta City Universityโs Orata Dance Troupe and Chamber Singers, and the PhilCST Chorale โ all were given the Raniag Award for their exemplary performance.
โThis is the biggest CATIS so far since this is a product of collaboration with the CHED Central Office through the Office of Programs and Standards Development, NCCA, DTI R1, the Regional Development Council, Pangasinan HEIs, and the Provincial Government of Pangasinan, among others. Mabuhay ang Amianan Creative Industries!โ remarked Dr. Barde.
